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Challenge: Develop a visual identity for early 30s wine explorers seeking unique, modern wine experiences. The design needed to capture the natural beauty of Baden's valleys while maintaining a contemporary appeal.

▲ Responsive visual system built with p5.js



The name GRÜNE is derived from the German word “GRÜN,” which translates to “GREEN.” This reflects the idea that both red and white wines pass through a green stage as they become ripe. The “E” at the end was added for a touch of playfulness. In terms of visual language, I created a dynamic, water-inspired system using p5.js, generating fluid patterns that evoke the creeks flowing through Baden’s valleys. The design incorporates strips of lines that mimic sunlight flickering on water, resulting in an identity that feels both refined and adventurous.

Tools Used Adobe Illustrator, Photoshop, InDesign, After Effect, p5.js
Fonts Used Avenir Next, Podium Soft Variable
Extra Info This work is school project. Not Commissioned.