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BAKED ALBUM COLLATERAL

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Challenge: Develop album collateral that captures Maroon 5's accessible appeal while creating a fresh visual language that resonates with young music enthusiasts seeking authentic brand experiences in the digital age.

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▲ Initial sketches for type composition


Crafted a warm, inviting design system centered around the “Baked” concept, utilizing rounded typography and a carefully calibrated color palette that echoes the band’s layered musical style. This approach creates a cohesive visual narrative that translates seamlessly across physical and digital touchpoints.

Tools Used Adobe Photoshop, Illustrator
Fonts Used Podium Soft Regular
Extra Info This work is school project. Not Commissioned.
Inspiration Inspired by Alan Fletcher’s 1983 'PARTY' graphics